Talk:What It Takes to Succeed with Guest Sam Ovens, Dane Maxwell's Brightest Protégé

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To the poster of this page/message.

My name is Sam Ovens and I saw this because i have google alerts set up for "Sam Ovens".

This is not spam or an SEO scheme.

I am an Entrepreneur from New Zealand and started, I will be visiting San Francisco from May 8 - May 12.

I have been invited by a group of people in San Fran to speak on May the 9th @ 07:30pm @ Noisebridge in the Mission.

I'm sure if you check the bookings you will see this is correct.

Neither The Foundation, Dane Maxwell or myself have anything to do with spam, dodgy SEO etc.

I'd appreciate it if you could please remove your post or adjust it.


-Sam Ovens

"Neither The Foundation, Dane Maxwell or myself have anything to do with spam, dodgy SEO etc."

um ... okay, if you say so. Certainly your glib assertion should trump any due dilligence which might involve navigating a bit of cognitive dissonance while wading through blackhat seo linkfarms on the way to the money shot!

Dane: E-mail marketing to a rented list or a purchased list and then promoting a very valuable piece of information to them so that it’s not perceived as spam. And then getting them to opt-in to my permission list on a lever and then following up to see what their pro blems are so I can help them solve them there.
Andrew: So, what you were doing was buying lists, which sounds like spam though.
Dane: I haven’t done it for probably a year, but that’s how I started. I think I started in ’06 or ’07 actually, buying or renting a list or doing an endorsed promotion. So, I’ve got all the RE/MAX brokers’ e-mail addresses. I can send them out and be like, “Hey, do you need any help recruiting?” That’s exactly what’s on their mind all the time. So when it comes in, I’m identified with them. Do you need help recruiting? They’re like, yes. They don’t even stop to consider that it would be spam. It might be spam, but it’s all spam compliant with the unsubscribe and people can unsubscribe. So, I don’t think of it as spam, really.
Andrew: Okay. All right. Okay. So you started recently doing some pay per click. You also get e-mail addresses off the Web. How else do you get, or how else in the past did you get people to your site to give you their e-mail address, to take action on that squeeze pa ge that you created?
Dane: That’s it.
Andrew: That’s it?
Dane: Yeah, yeah.
Andrew: Okay. All right. To me, actually, between you and me that does sound a little bit like spam. If you’re taking people’s e-mail addresses and sending them offers that they didn’t ask for, that does seem intrusive.
Dane: Yeah. You’ll get like one percent of the people might say something.
Andrew: Okay.
Dane: But in the end there’s more value being created with the world, and I’m not sending offers for Viagra or sex stimulants. I’m saying, here’s some information that will help you with recruiting. If you want it, it’s here. If not, no problem.
Andrew: [...] You’ve talked about automation throughout this interview so far. How are you automating, and what kind of automation are you using?
Dane: The simplest, most effective is, I think, AWeber auto responders.
Andrew: Where you get someone’s e-mail address and through Aweber, you give them a response right away, and then maybe a response in a couple of days and then another e-mail after that. And you just keep dripping the marketing to them.
Dane: Yeah. An example sequence would be, meet five of the most successful recruiters in the country. And so, they put their e-mail address in, and every day they get an auto responder message where I introduce them and they learn from one of the top recruiters in the country that I interview. And each of these top five recruiters just so happens to use my product, and so they really want the product after they go through that.
Andrew: All right. Actually before I continue with this list, the one thing that’s in my mind now, and I’m sure is in my audience’s mind, is the way that you acquire the users in the first place. If we leave them with a system that depends on them going out and grabbing e-mail addresses off the Web, they’re not going to do it and it’s also not the right way for them to build their business right now. So how else do you do it, or how else can this whole system get started?
Dane: Google pay per click is a good way.
Andrew: Okay.
Dane: I think grabbing the e-mails and sending them is one of the best things that ever happened to me.
Andrew: Really? You would just go on different websites. You find e-mail addresses of the real estate brokers. You say, they’re probably going to be customers of mine. I’ll add them to a list. Actually, no one would take those e-mail addresses. You can’t take them to AWeber, put them in there and start soliciting.
Dane: No.
Andrew: You can’t put them in your Gmail account, because if you get enough spam complaints, they’ll shut you off.
Dane: That’s why you don’t send spammy stuff.
Andrew: So you still use your Gmail account?
Dane: I use Vertical Response, and I’ll use my Gmail account. A lot of times I’ll personally e-mail one broker at a time or copy like 10 brokers into the BCC that might all be from one state. I’ve also done, where I’ve hired someone from to cold call Keller-Williams offices and offer them a free report on 14 items, things agents are looking for in an office and asking for their e-mail address on the phone there.
Andrew: Oh, interesting. Okay., that’s the website.
Dane: Yeah, yeah.
Andrew: So essentially, you did a squeeze page by phone?
Dane: Yeah.
Andrew: All right. That doesn’t seem to scale, does it?
Dane: Well, if massive revenue is your objective, probably not.
Andrew: How do you do it? How do you make an offer irresistible?
Dane: [...] I’ll write copywriting sometimes, and then I’ll call up someone and tell it to them on the phone. If they respond to it, then I think that’s good copy. How are you good at writing offers? You copy sales letters by hand. That’s the skill.
Andrew: You take a sales letter that you like. You sit down with a pen and paper, and you write it out?
Dane: By hand, and no, you don’t take one you like because that would be going back to I didn’t put lead capture on my site because I wouldn’t do it.
Andrew: Oh, okay.
Dane: Now, not only are you being an idiot about that, but you’re also sacrificing the success of your business by not using tested principles. So you take sales letters that you know that work.
Andrew: Okay.
Dane: Here’s the nutshell thing. [...] You want to pull up ads by Eugene Schwartz. He’s one of the greatest copywriters of all time, and you’re going to want to copy his ads by hand. You want to copy at least five. And you want to do it . . . like if the first hour of the morning was revenue generation, I would consider copying sales letters by hand revenue generation. [...] By the time you’ve copied the fifth Eugene Schwartz ad . . . like Eugene Schwartz, he’s written ads that have pulled in, like, millions and millions, hundreds of millions of dollars actually from copywriting. His headlines will be like, “How to burn disease out of your body using nothing more than the palm of your hand.” It’s awesome, right? It’s like a Chinese doctor. It’s all legitimate. He’s not lying. Good copywriting doesn’t mean you’re deceitful. It’s just finding the path of least resistance.

alrighty then. Cheers!

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