[Noisebridge-discuss] Flyer for benefit

Mitchel McAllister xonimmortal at yahoo.com
Tue Mar 12 21:15:31 UTC 2013

A press kit usually includes the following:
- several "packages" of commonly-referenced information, such as history, past events, notable mentions in the media in the past, names of officers/directors
- a list of contacts within the organization for specific information (such as the person in charge of fundraisers, the person in charge of newsletters, the person in charge of specific types of events, etc.)
- a list of contacts within the media: newspapers, television, etc.; journalists, photographers, videographers, bloggers; lead times/deadlines/print times for each outlet; recommended (by the media outlet) formats; and so on

The purpose of a press kit is to facilitate fast, effective communication. It needs to be accessible to anyone in charge of promotion or publicity. And it needs to be kept up to date for the next person who needs to use it.

Hope that helps.

- Reverend Mik McAllister
Purveyor of Subversive Fiction

--- On Tue, 3/12/13, jim <jim at well.com> wrote:

From: jim <jim at well.com>
Subject: Re: [Noisebridge-discuss] Flyer for benefit
To: "James Sundquist" <sundquistjames at gmail.com>
Cc: "Robert Benson" <sf99er at gmail.com>, "stan" <stan at ana.com>, "Noisebridge Discuss" <noisebridge-discuss at lists.noisebridge.net>, noizparty at riseup.net
Date: Tuesday, March 12, 2013, 1:29 PM

    I'd like to get corrected; I suspect my understanding 
may be wrong (I've worked in publishing on the magazine 
end of things). 
    "Press kit" (to me) can mean a lot of things. Mainly 
I think it is a package sent to various personages in the 
media. It includes a press release. A press release is 
supposed to present information on a particular aspect of 
some entity such as a new product or service. Good press 
releases are a few short paragraphs with a headline and a 
date, all to benefit the copy-and-paste work of too-busy 
journalists, as well as complete contact info for the 
entity sending the press release. 
    I've seen enough stuff to form a rule: the simple 
packages usually correlate to good products and elaborate 
packages to puff-ware. 

    It may be that "press kit" means something different 
from a promotional info pack for a particular thing, 
perhaps a set of background info on the enterprise and 
product line descriptions and full contact info. 

    Corrections and flames welcome. 

On Tue, 2013-03-12 at 13:06 -0700, James Sundquist wrote:
> What is in a press kit?  Does that just mean you had Adobe CS?
> On Tue, Mar 12, 2013 at 4:24 AM, Noisebridge benefit
> <noizparty at riseup.net> wrote:
>         I used to have a press list....back when I was part of the
>         media....does
>         anyone else have a more up-to-date one? My computer is
>         currently AWOL
>         along with all my files.
>         +11+
>         On Mon, March 11, 2013 11:24 pm, Robert Benson wrote:
>         > what are the local virtual & real publications/stations we
>         want to target?
>         > there is typically a 2 week deadline for notice in the free
>         real pubs dont
>         > know bout the rest
>         > robb
>         >
>         > On Mon, Mar 11, 2013 at 10:07 PM, Stan Osborne
>         <stan at ana.com> wrote:
>         >
>         >> +ll+,
>         >>
>         >> Robert 'Zapa' know how to prepare sizable quantities
>         >> of tasty food.  Someon needs to coordinate food for
>         >> the day.  I will busy with Volxkuche the day before
>         >> and should there be left overs I hope some of it ends
>         >> up in the NB fridge for use the next day.
>         >>
>         >> If you want mention on Radio, or in Weeklys this is
>         >> the week to ask them for public service announcements
>         >> (PSAs).
>         >>
>         >> By 'very NBy' I ment something the existing NB community
>         >> would relate to.  I've seen no discussion regarding who
>         >> we are trying to attract to the event.  Again, mutiple
>         >> publicity efforts are a good thing.
>         >>
>         >> Stan
>         >>
>         >
>         >
>         >
>         > --
>         > *occupysf.org*
>         > *twitter.com/sf99er*
>         > *youtube.com/sf99er*
>         > *ustream.tv/channel/occupysflive*
>         > *
>         > *
>         > *First they ignore you, then they laugh at you, then they
>         fight you, then
>         > you win*.
>         > - Mohandas Karamchand Gandhi
>         >
>         > *But when a long train of abuses and usurpations, pursuing
>         invariably the
>         > same Object evinces a design to reduce them under absolute
>         Despotism, it
>         > is
>         > their right, it is their duty, to throw off such Government,
>         and to
>         > provide
>         > new Guards for their future security.*
>         > - Declaration of Independence*
>         > *
>         >
>         --
>         _______________________________________________
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